Case Studies
Attract Venture Capital
Bright World Consulting was an IT firm that had
grown
quickly, and was still hiring consultants
when the Internet bubble burst. They decided to make a quick shift
into building business-to-business exchanges or "private marketplaces,"
which integrate B2B supply chains. Private markets were in high demand,
and consulting services were at a premium.
However, private marketplaces had a down side. The effort to build them was huge and it required a wide variety of skills. Bright World's success hinged on being able to provide these services, but they needed to retrain consultants and hire more skilled personnel. To do this, they needed more capital. It was difficult to get a loan because the market for Internet service providers was so depressed, so Bright World turned to venture capital investors.
The white paper, "Private Markets: the High-Profit Opportunity to Integrate B2B Supply Chains," was written to educate venture capital firms. The goal was to persuade them to invest in building Bright World's skills and experience and in turn, profit from the high markup on consulting services. Bright World attracted capital from two sources, which let them continue to build their business in a challenging market. Read this white paper now.
