Case Studies
Our clients' white papers have been successful in many ways. Here are only a few, all of which help attract qualified leads.
Thought Leadership
Ironworks Consulting, LLC is a successful
regional firm with notable expertise in content
management and knowledge
communities. Ironworks recognized an opportunity to create knowledge
communities for the healthcare industry. But first, they needed to get
industry attention. "The Future of Healthcare Knowledge
Sharing" was a solid start to build industry recognition. Read more...
New Product Launch
Veloxum Corporation created a new class of
software that enhances performance of existing IT
systems, saving
companies money by avoiding upgrades. Veloxum used a
white
paper to help IT personnel understand that there is a sound technical
solution built on an enterprise-class foundation, and provided
real-world
proof that it could indeed fix the problem. Read more...
Attract Venture Capital
A business and technology consulting firm was struggling to find a viable practice in a declining economy. They recognized a major new opportunity, but realized they would need significant funding in order to provide that type of consulting. Their white paper built a business case that captured the attention of venture capital firms that could fund their efforts. Read more...
Gain Market Visibility
A tiny start-up created a new technology that had long been sought after but never before delivered. Prospects often listened in disbelief to their sales pitch. The company needed a white paper that would educate their prospective buyers and help them realize there is a solution to this elusive and expensive problem. Read more...
Business Case ROI
Return on Investment is very difficult to quantify for IT projects. This research study focused on the factors that contribute to ROI for Enterprise Application Integration (EAI) implementations. It summarizes the results experienced by IT and business, discusses the possible sources of ROI, and identifies best practices to make ROI a reality. Read more...
