Case Studies
New Product Launch
Veloxum is a software company founded in 2007. The
principals had over 80 years of IT experience, and in that
time they
recognized a growing problem plaguing IT: the inability to get systems
to perform at their potential. As businesses cut budgets, the
traditional method of resolving this problem - adding more servers and
network bandwidth - became unrealistic. Worse, other IT cost-cutting
projects were slowing performance even more. Here was a business
opportunity, and Veloxum responded by creating iPTE, a product that
optimized systems and improved performance across enterprise networks.
iPTE broke new ground. Other vendors had niche solutions that often had underwhelming results along with negative side effects. Veloxum's product had long been sought after, but never before delivered. Prospects often listened in disbelief to their sales pitch. The company needed a white paper that would educate their prospective buyers and help them realize their solution is both technically possible and can deliver the promised performance improvements at a cost well below other approaches.
Veloxum's white paper, "Powering Enterprise Application Delivery," demonstrated a clear understanding of the problem, followed by a technical summary of how they resolved it. The paper helps IT understand how iPTE works and resolves technical objections. As a result, Veloxum has experienced a groundswell of interest. Budget cuts have forced IT to fund solutions on a shoestring, and iPTE competes favorably with other vendors' limited and costly alternatives. Read this white paper now.
